Description

Pro BRAVIA BZ40P Series
Unparalleled picture quality in the exceptionally bright flagship 4K professional display, featuring unique Deep Black Non-Glare Premium. Available in screen sizes 55”, 65”, 75”and 85”.


Streamlined Design, Elevated Performance
Slim, strikingly styled Pro BRAVIA BZ40P Series is the truly professional display, uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate, educational and retail environments. Cutting-edge image innovation includes Sony’s unique Deep Black Non-Glare Premium for enhanced contrast and reduced reflections. Friendly operation and generous customisation options make life simple in today’s connected AV spaces.

Advanced technology for compelling pictures that always stand out, even in bright environments
Available in screen sizes from 55”-85”, Pro BRAVIA BZ40P Series grabs your audience’s attention with extremely high 700 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Bright or harsh room lights can mean weak, washed-out images in meeting rooms, lobbies and retail stores. Exclusive to Pro BRAVIA BZ40P, Sony’s Deep Black Non-Glare Premium combines anti-glare and enhanced contrast technologies to reduce on-screen reflections and boost contrast. Combined with the display’s high brightness, wide colour gamut, wide viewing angle* and unique AI-powered image processing technology with Sony’s powerful XR Processor, Pro BRAVIA BZ40P captivates viewers’ attention with consistently clear, bright images.
* Viewing angle characteristics vary depending on model and screen size.
Unprecedented glare reduction plus rich, expressive blacks
Pro BRAVIA BZ40P Series features Deep Black Non-Glare Premium, combining a high-performance haze and low-reflection screen coating with advanced contrast processing powered by our powerful XR Processor. Glare is dramatically minimised, complemented by deep, rich black expression.

Intelligence to captivate viewers’ imaginations
Sony’s groundbreaking XR Processor immerses audiences more deeply in viewing environments from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the mouthwatering colour and freshness of food. Pro BRAVIA BZ40P introduces two newly developed One-step setting modes for digital signage applications, fully leveraging the awesome power of the XR Processor.
Standard Signage Mode
Colours, textures and contrast are fine-tuned for lifelike visual expression.
Dynamic Signage Mode
Command shoppers’ attention with vivid, eye-popping colours.
Every scene optimised by AI
Our power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver an even more immersive and memorable viewing experience. Key image elements – colour, contrast, resolution, focal points, depth, and motion – are optimised in parallel for rich, striking visuals without unnatural tones or excessive enhancement. What’s more, low-resolution content is automatically upscaled to near-4K quality without unnatural looking artefacts.

Find your nearest BRAVIA professional display dealer
Speak to one of our expert display dealers to find out how we can help you.
Slim and elegant styling, designed for flexible installation
Pro BRAVIA BZ40P displays introduce a slim, newly redesigned chassis and unified design that blends gracefully into contemporary business and retail environments. With a consistent design concept across all Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it’s easy to combine displays in all series and screen sizes for beautifully harmonised results that satisfy a wide range of installation and budgetary needs.

Slim new chassis design
With a maximum thickness of just 47mm*, the slim, redesigned chassis makes Pro BRAVIA BZ40P an elegant addition to any commercial space, from corporate boardrooms and lobbies to cafés and retail stores.
* For models up to 65”

Thin, even bezels
Accentuating Pro BRAVIA’s stylish, contemporary looks, the display’s slim chassis is complemented by narrow, evenly sized bezels on all sides of the screen. The stylish appearance is maintained even when installed vertically for digital signage applications.

Centered bracket position
Installation flexibility is enhanced by the centrally positioned VESA hole pattern, making Pro BRAVIA BZ40P ideal for horizontal or vertical mounting in signage and other applications.

Integral handles for safe, secure grip
Recessed carry handles* help with surer, more confident handling during installation.
* 75”, 85” only
Productivity focused features
Pro BRAVIA BZ40P Series is packed with powerful functions and customisation possibilities to make your daily work more productive, efficient and rewarding.

Streamlined setup, enhanced usability
Pro BRAVIA BZ40P makes life even simpler with a redesigned setup wizard and intuitive user interface that are optimised for professional use. There’s a simplified home screen that integrates Pro Mode settings for quick and easy access.
Signage made simple with no set-top box and seamless collaboration with leading CMS providers
Pro BRAVIA’s powerful SoC (system on chip) platform enables smart digital signage operation without the need for an external Set-Top Box (STB). With no extra hardware or unsightly cabling required, installation and operation are simplified while optimising device reliability and security. The addition of a Real-Time Clock allows content management app schedules to be maintained even when display power is switched off. We also collaborate and conduct compatibility testing with major CMS solution providers worldwide, making it easier than ever to smoothly build your preferred CMS solution.

Powerful customisation possibilities with Pro Mode
Pro BRAVIA BZ40P makes doing business even easier, allowing fine-tune of settings to suit the demands of corporate or retail environments. Pro Mode makes it even quicker and easier to control and customise display functions to meet various business needs.
Start meetings fast
Plugging in a laptop or HDMI device automatically switches on the display and selects the correct input.
Prevent tampering
Manage operation of physical buttons, remote control, inputs and selected functions to discourage tampering in retail environments.
One-step setting
Optimised settings can be applied instantly to suit commonly encountered applications. Choose from Signage Dynamic, Signage Standard and Meeting Room.